Growth Pathway · Pool services

A website, Google profile and ads for Auckland pool service businesses.

Pool owners search when the water goes green, the pump fails or summer is on the way. Growth Pathway gets your pool business onto the Google map, onto a clear website and into the searches people make before they call. Start for NZ$997 + GST and upgrade when you're ready, paying only the difference.

Book a free 15-minute callSee the three phases
Google-focused local marketingEverything in your name, alwaysNo lock-in between phases
QuoteTK-0001 · Phase 1
ForYour pool business
Website, 6 pagesHome, services, about, areas, projects, contactincl.
Google Business ProfileCategories, services, pool photosincl.
Google Ads campaignPool service searches in your areasincl.
Business card designWith a QR code to your Google reviewsincl.
Total, one-off · + GSTNZ$997

Sound familiar?

Great work, but hard to find online

Most pool service businesses grow through word of mouth. These are the gaps that stop new customers from finding and choosing you.

Customers search when they need you

Pool owners look for help at specific times, so your profile and ads need to be ready before they do.

Regular clients are your base

A professional site and Google profile help new weekly or monthly customers choose you with confidence.

Installations are big decisions

A projects page with photos of finished pools helps people feel sure about who they're hiring.

You're often at the property alone

A photo ID badge and matching uniform help customers know who is at their gate.

The three phases

What your pool business gets at each step

Each phase includes everything in the one before it, and the price shown is the total. Start with phase 1 and upgrade later, paying only the difference.

Start here

1Get found

Be on Google, the right way

The essentials to be found and contacted by new customers.

NZ$997total · + GST

Your starting point

  • Website with 6 pagesHome, services, about, service area, projects and contact, with call and quote buttons
  • Google Business Profile campaignCreated or claimed, verified, categories, services, photos and review link
  • Google Ads campaignSearch terms, ads, call and location assets, conversion tracking, launch
  • Business card designFront and back, with a QR code to your Google reviews
You walk away with a live website, a working Google profile and ads answering searches.

2Look the part

One brand, on site and online

Everything in phase 1, plus print, uniforms and a bigger website.

NZ$1,600total · + GST

Already on phase 1? Upgrade for NZ$603

  • FlyersA flyer for regular-service sign-ups in the streets you cover, double-sided A5
  • Uniform artworkPolo or work shirt, with logo placement and a size sheet for your supplier
  • Staff ID badgesPhoto, name, role and licence or qualification details
  • Website grows from 6 to 18 pagesOne page per service and per area, each written for its own search
You walk away with matching print and kit, and a site that covers every service and suburb.

3Climb Google

Rank, measure and keep improving

Everything in phase 2, plus link building, SEO management and reporting.

NZ$1,900total · + GST

Already on phase 2? Upgrade for NZ$300

  • Link-building systemYour business listed on NZ local directories with identical details, tracked in a sheet
  • Print-ready card filesCMYK, bleed and crop marks, ready for your printer
  • Website management for organic rankingOn-page SEO, new content and technical fixes
  • Google Search ConsoleSet up, sitemap submitted, pages indexed and monitored
  • Google Analytics 4Calls, emails and quote requests tracked, with a plain-English report
  • Everything in phases 1 and 2, kept up to date
You walk away with a measured, growing presence and reports that show where calls come from.

Upgrade any time, pay only the difference

Phase 1 total NZ$997Phase 2 total NZ$1,600Phase 3 total NZ$1,900

Prices are totals for each phase, not added together, and exclude GST. No monthly retainer and no contract tying you to the next phase.

Your website

Pages we'd write for your pool business

Phase 1 covers your core services on 6 pages. In phase 2 the site grows to 18 pages, with a page for each service and area. These are typical pages, and we tailor the list to what you actually offer.

  • Pool cleaning and maintenanceRegular service plans
  • Water testing and balancingKeeping the water healthy
  • Pump and filter repairsEquipment faults and replacements
  • Pool start-up and shut-downGetting ready for the season
  • Spa and hot tub servicingIf you offer it
  • Pool installationNew builds and upgrades
  • Pool covers and safetyIf you offer it

Included in the price

  • Design, writing and set-up in your business name
  • Domain connection and launch of your website
  • Print-ready files for cards, flyers, uniforms and badges
  • Two rounds of changes on each design before sign-off

Paid directly to third parties

  • Google Ads spend, paid by you to Google from your own card
  • Printing, garments and badges, quoted by our partners and ordered only after your approval
  • Domain name and hosting, if you don't already have them
  • Paid directory plans, only if you choose them

Full details of every phase are on the Growth Pathway page. Other segments: see all the businesses we work with.

PaintersConcretersHandyman servicesRubbish removalMobile mechanics

Questions

Common questions from pool service businesses

Can I offer both maintenance and installation?

Yes. We give each its own pages so a search for pool cleaning and a search for a new pool each land on the right answer.

Can you promote weekly service plans?

Yes. We write the service pages around how you actually work, including regular plans, and we add them to your Google profile services.

Is the ad budget included?

No. Your Google Ads spend is paid by you directly to Google. We recommend a starting budget on the call and never spend without your approval.

Start with phase 1 for NZ$997 + GST.

Book a free 15-minute call. We'll look at your business on Google, tell you what's missing and quote the phase that fits.

Call or text020 4172 6639