Growth Pathway · Concreters

A website, Google profile and ads for Auckland concreters.

People searching for a concreter want to see finished driveways and patios before they ask for a quote. Growth Pathway puts your best work on a fast website, gets you on the Google map and runs ads for the jobs you actually want. Start for NZ$997 + GST and upgrade when you're ready, paying only the difference.

Book a free 15-minute callSee the three phases
Google-focused local marketingEverything in your name, alwaysNo lock-in between phases
QuoteTK-0001 · Phase 1
ForYour concreting business
Website, 6 pagesHome, services, about, areas, projects, contactincl.
Google Business ProfileCategories, services, project photosincl.
Google Ads campaignDriveway and patio searches in your areasincl.
Business card designWith a QR code to your Google reviewsincl.
Total, one-off · + GSTNZ$997

Sound familiar?

Great work, but hard to find online

Most concreters grow through word of mouth. These are the gaps that stop new customers from finding and choosing you.

Finished work is your sales pitch

A great driveway or patio only sells if people can see it. A projects page and a photo-rich Google profile do that for you.

People search by job type

Someone looking for a patio doesn't want a general concreting page. Separate pages let each search find the right answer.

Wasted trips to quote

A quote form that asks for job type, rough size and suburb helps you decide where to go first.

Hi-vis, ute and card all look different

When the gear matches the website, a small crew looks organised and established.

The three phases

What your concreting business gets at each step

Each phase includes everything in the one before it, and the price shown is the total. Start with phase 1 and upgrade later, paying only the difference.

Start here

1Get found

Be on Google, the right way

The essentials to be found and contacted by new customers.

NZ$997total · + GST

Your starting point

  • Website with 6 pagesHome, services, about, service area, projects and contact, with call and quote buttons
  • Google Business Profile campaignCreated or claimed, verified, categories, services, photos and review link
  • Google Ads campaignSearch terms, ads, call and location assets, conversion tracking, launch
  • Business card designFront and back, with a QR code to your Google reviews
You walk away with a live website, a working Google profile and ads answering searches.

2Look the part

One brand, on site and online

Everything in phase 1, plus print, uniforms and a bigger website.

NZ$1,600total · + GST

Already on phase 1? Upgrade for NZ$603

  • FlyersA flyer for neighbours of a job in progress, double-sided A5
  • Uniform artworkHi-vis shirt or vest and polo, with logo placement and a size sheet for your supplier
  • Staff ID badgesPhoto, name, role and licence or qualification details
  • Website grows from 6 to 18 pagesOne page per service and per area, each written for its own search
You walk away with matching print and kit, and a site that covers every service and suburb.

3Climb Google

Rank, measure and keep improving

Everything in phase 2, plus link building, SEO management and reporting.

NZ$1,900total · + GST

Already on phase 2? Upgrade for NZ$300

  • Link-building systemYour business listed on NZ local directories with identical details, tracked in a sheet
  • Print-ready card filesCMYK, bleed and crop marks, ready for your printer
  • Website management for organic rankingOn-page SEO, new content and technical fixes
  • Google Search ConsoleSet up, sitemap submitted, pages indexed and monitored
  • Google Analytics 4Calls, emails and quote requests tracked, with a plain-English report
  • Everything in phases 1 and 2, kept up to date
You walk away with a measured, growing presence and reports that show where calls come from.

Upgrade any time, pay only the difference

Phase 1 total NZ$997Phase 2 total NZ$1,600Phase 3 total NZ$1,900

Prices are totals for each phase, not added together, and exclude GST. No monthly retainer and no contract tying you to the next phase.

Your website

Pages we'd write for your concreting business

Phase 1 covers your core services on 6 pages. In phase 2 the site grows to 18 pages, with a page for each service and area. These are typical pages, and we tailor the list to what you actually offer.

  • Concrete drivewaysPlain, exposed aggregate and coloured
  • Patios and outdoor areasEntertaining spaces and paths
  • Foundations and slabsPreparation, formwork and pour
  • Retaining wallsBlock and poured walls
  • Concrete resurfacingRefreshing tired surfaces
  • Polished concreteFloors for homes and workshops
  • Footpaths and crossingsResidential and small commercial

Included in the price

  • Design, writing and set-up in your business name
  • Domain connection and launch of your website
  • Print-ready files for cards, flyers, uniforms and badges
  • Two rounds of changes on each design before sign-off

Paid directly to third parties

  • Google Ads spend, paid by you to Google from your own card
  • Printing, garments and badges, quoted by our partners and ordered only after your approval
  • Domain name and hosting, if you don't already have them
  • Paid directory plans, only if you choose them

Full details of every phase are on the Growth Pathway page. Other segments: see all the businesses we work with.

PaintersHandyman servicesPool servicesRubbish removalMobile mechanics

Questions

Common questions from concreters

Can the site show different concrete finishes?

Yes. We build a page for each job type, such as driveways, patios and slabs, and fill your projects page with your own photos grouped by finish.

Do I need to be on Google Ads?

No. Phase 1 includes a Google Ads campaign, but the budget is paid by you to Google and you decide how much to spend. We recommend a starting budget on the call.

Can I add my crew's details later?

Yes. In phase 2 we design ID badges and uniform artwork for your team, so everyone on site matches the business.

Start with phase 1 for NZ$997 + GST.

Book a free 15-minute call. We'll look at your business on Google, tell you what's missing and quote the phase that fits.

Call or text020 4172 6639