Growth Pathway · Auckland

Look as good online as the work you do on site.

A website, a Google Business Profile, Google Ads and printed material that match, built for Auckland trades and service businesses. Start with the essentials for NZ$997 and upgrade when you're ready, paying only the difference.

Book a free 15-minute callSee what's in each phase
Google-focused local marketingEverything in your name, alwaysNo lock-in between phases
QuoteTK-0001 · Phase 1
ForYour trade business
Website, 6 pagesMobile-first, quote form, call buttonsincl.
Google Business ProfileSet-up, categories, services, photosincl.
Google Ads campaignBuilt, tracked and launchedincl.
Business card designWith review QR codeincl.
Total, one-off · + GSTNZ$997

Who it's for

Built for owners who do great work but don't have an agency budget

Most of your work comes from word of mouth. When a new customer searches Google for your trade, they need to find you and see a business they can trust.

No website, or one you're embarrassed by

A Facebook page or an old site that doesn't show your services or take quote requests.

Missing from the Google map

Customers searching "near me" find your competitors in the map results, and you aren't there.

Agency quotes in the thousands per month

Big retainers and long contracts you can't justify for a team of two to twenty.

Nothing matches

The van, the card, the shirt and the website all look different, so the business looks smaller than it is.

ElectriciansPlumbersBuilders & renovatorsRoofersLandscapersCleaning companiesMovers

The three phases

Start with what brings calls, then grow at your pace

Choose the phase that fits your business. Each one includes everything in the phase before it, and the price shown is the total. Start smaller and upgrade later, and you only pay the difference.

Start here

1Get found

Be on Google, the right way

The essentials to be found and contacted by new customers.

NZ$997total · + GST

Your starting point

  • Website with 6 pagesHome, services, about, service area, projects, contact; mobile-first with call and quote buttons
  • Google Business Profile campaignCreated or claimed, verified, categories, services, photos and review link
  • Google Ads campaignSearch terms, ads, call and location assets, conversion tracking, launch
  • Business card designFront and back, with a QR code to your Google reviews
You walk away with a live website, a working Google profile and ads answering searches.

2Look the part

One brand, on site and online

Everything in phase 1, plus print, uniforms and a bigger website.

NZ$1,600total · + GST

Already on phase 1? Upgrade for NZ$603

  • FlyersDouble-sided A5 for letterbox drops and leave-behinds
  • Uniform artworkPolo, hi-vis and other garments, with placement and size sheet for your supplier
  • Staff ID badgesPhoto, name, role and licence number for site sign-in
  • Website grows from 6 to 18 pagesOne page per service and per area, each written to rank for its own search
You walk away with matching print and kit, and a site that covers every service and suburb.

3Climb Google

Rank, measure and keep improving

Everything in phase 2, plus link building, SEO management and reporting.

NZ$1,900total · + GST

Already on phase 2? Upgrade for NZ$300

  • Link-building systemYour business listed on NZ local directories with identical details, tracked in a sheet
  • Print-ready card filesCMYK, bleed and crop marks, ready for your printer
  • Website management for organic rankingOn-page SEO, new content and technical fixes
  • Google Search ConsoleSet up, sitemap submitted, pages indexed and monitored
  • Google Analytics 4Calls, emails and quote requests tracked, with a plain-English report
  • Everything in phases 1 and 2, kept up to date
You walk away with a measured, growing presence and reports that show where calls come from.

Upgrade any time, pay only the difference

Phase 1 total NZ$997Phase 2 total NZ$1,600Phase 3 total NZ$1,900

Prices are totals for each phase, not added together, and exclude GST. No monthly retainer and no contract tying you to the next phase.

Our work

Websites we've built for local businesses

Three different trades, three different looks. Each one is built around how that business wins customers, with call and quote buttons always in reach.

tidyyard.co.nz
Tidy Yard homepage: garden and grounds services in East Auckland

Tidy Yard

Garden and grounds maintenance, East Auckland. Quote requests by text with a photo of the yard.

Visit site →
fulldrum.co.nz
Full Drum homepage: used cooking oil collection across New Zealand

Full Drum

Used cooking oil collection for kitchens across New Zealand. Collection requests straight from the homepage.

Visit site →
hmelectrics.co.nz
H&M Electrics homepage: Auckland electricians

H&M Electrics

Licensed electricians, Auckland-wide. 18 pages, 24/7 emergency line and a Google Business Profile built from scratch.

Visit site →

How it's made · using H&M Electrics as the example

From a quick chat to files your printer can use

Here is what you actually receive, shown with the real work we did for H&M Electrics. You approve every step before anything is printed or published.

H&M Electrics business card, front and back

H&M Electrics business card, 90 × 55 mm. The QR code on the back takes customers straight to the Google review page. Contact details shown are fictional.

Business cards · phase 1

A card that sends people to Google

Your card uses the same colours and fonts as your website, so the brand feels like one business. The back does a job: one scan and the customer can leave a review.

  1. You send us the detailsNames, roles, phone, email and licence numbers.
  2. We design the front and backLogo, contact lines, services and a QR code to your reviews.
  3. You approve a proofTwo rounds of changes are included.
  4. You get print-ready filesIn phase 3 we prepare the printer pack shown below.
Print guide showing trim line, bleed and safe zone for the H&M card

The print guide we send with every card: red is the cut line, green is the safe zone for text.

Printer pack · phase 3

Files any printer will accept

No back-and-forth with the print shop. We supply the card in the formats printers ask for, plus a one-page guide so nobody trims through your phone number.

90 × 55 mm3 mm bleedCMYKCrop marksFonts outlined300 dpiOnline-printer version
H&M ELECTRICS
Alex TaylorLicensed Electrician
EWRB
EW 123456
IQP
Registered
yourbusiness.co.nz

If found, please call021 555 0123

Property of H&M Electrics
Auckland

Example badge in the H&M Electrics identity. Name, photo, phone and licence number are fictional.

Staff ID badges · phase 2

ID your team can show at any site

Commercial sites, schools and rental properties often ask contractors for ID at sign-in. A branded badge makes your team look organised and gets them through the gate faster.

  1. Send a photo and licence numberA phone photo against a plain wall is fine.
  2. We lay out each badgeName, role, licence and registration on the front; return details on the back.
  3. You check the proofsOne badge per person, all in your brand.
  4. Files go to the card printerStandard CR80 PVC card, 54 × 85.6 mm, for a lanyard or clip.
The handover · every phase

Everything in one folder, yours to keep

At the end of each phase you get a shared Google Drive folder with every file we made, organised and named so you can find it in a year's time. Click through the H&M Electrics example below.

  1. One shared Drive folderNumbered folders for logo, cards, flyers, uniforms, van, website images and more.
  2. A plain-English READ-MEWhat each file is for, plus links to your website, Google profile, Ads and Analytics.
  3. Print files and previewsReady for your printer, signwriter or uniform supplier.
  4. All in your nameYour business owns the folder, the files and the accounts.
Drive
Search in Drive
HM

Folders

Files

Illustration of the H&M Electrics handover folder. Contact details on the printed items are fictional.

Fixed price per phaseYou know the cost before we start.
You approve every proofNothing is printed or published without your OK.
Your name on everythingWebsite, Google, Ads, Analytics and files stay yours.
Plain EnglishNo jargon in our quotes, guides or reports.

The fine print

What's included, and what's paid to others

Included in the phase price

  • All design, writing and set-up for the items listed in each phase
  • Domain connection and launch of the website
  • Print-ready and supplier-ready files for cards, flyers, uniforms and badges
  • Two rounds of changes on each design before sign-off

Paid directly to third parties

  • Google Ads spend, paid by you to Google from your own card
  • Printing, garments and badges, quoted by our partners and ordered only after your approval
  • Domain name and hosting, if you don't already have them
  • Paid directory plans, only if you choose them; we use free listings by default

Questions

Common questions from business owners

Are the phase prices added together?

No. Each price is the total for that phase and includes everything in the phases before it, so phase 3 is NZ$1,900 in total. If you start with phase 1 and upgrade later, you pay only the difference: NZ$603 to move to phase 2, or NZ$903 to go straight to phase 3.

Do I have to choose phase 3?

No. Phase 1 stands on its own. Most owners start there, see how the calls come in, and upgrade when it suits their workload and cash flow.

I already have a website. Can I start at phase 2?

Yes. On the free call we review what you already have. If your site and Google profile are in good shape, we quote the phase that fills the gaps.

How much should I spend on Google Ads?

The ad budget is separate and paid straight to Google, so you control it. We recommend a starting budget on the call based on your trade and service area, and we never spend without your approval.

Who owns the website and accounts?

You do. The website, Google Business Profile, Google Ads, Analytics, Search Console and all design files are set up in your business name.

Do I need a logo first?

If you already have a logo, we build everything around it. If you don't, tell us on the call and we'll include a logo in your quote.

Start with phase 1 for NZ$997 + GST.

Book a free 15-minute call. We'll look at your business on Google, tell you what's missing and quote the phase that fits.

Call or text020 4172 6639